Businesses often ask us how to effectively use social media to promote themselves. So much depends on the business but I want to illustrate one effective use that came to my attention today.
Yesterday, a Twitter friend asked if anyone knew where to get mass-produced souvenir key chains he could brand with his logo that had a 24-hour turnaround time. A quick Google search later and I had found a company who offered such a service so I sent him a message on Twitter with the companies URL.
Today, while in the midst of many other things, I received a reply message from who else? The company I had recommended.