Businesses often ask us how to effectively use social media to promote themselves. So much depends on the business but I want to illustrate one effective use that came to my attention today. Yesterday, a Twitter friend asked if anyone knew where to get mass-produced souvenir key chains he could brand with his logo that had a 24-hour turnaround time. A quick Google search later and I had found a company who offered such a service so I sent him a message on Twitter with the companies URL. Today, while in the midst of many other things, I received a reply message from who else? The company I had recommended.
- Marty has been an active search marketing professional for over 12 years. He has consulted with the Fortune 100 and Fortune 500 as well as medium to small B2B and B2c businesses, governments and higher ed.