Effective use of social media for a business

coinsBusinesses often ask us how to effectively use social media to promote themselves.  So much depends on the business but I want to illustrate one effective use that came to my attention today.

Yesterday, a Twitter friend asked if anyone knew where to get mass-produced souvenir key chains he could brand with his logo that had a 24-hour turnaround time.  A quick Google search later and I had found a company who offered such a service so I sent him a message on Twitter with the companies URL.

Today, while in the midst of many other things, I received a reply message from who else?  The company I had recommended.

Twitter reply from @try4imprint

They obviously monitor Twitter for mentions of their url, brand and direct messages about them and respond as appropriate. Their response to me was a surprise, but it made an impression and I’m sure I’ll remember them in the future if I need swag to advertise an awesome new website (or other business venture).

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    • Marty has been an active search marketing professional for over 12 years. He has consulted with the Fortune 100 and Fortune 500 as well as medium to small B2B and B2c businesses, governments and higher ed.