Effective use of social media for a business

Marty Martin
September 30th, 2008
Social Media
2 Comments

coins Businesses often ask us how to effectively use social media to promote themselves. So much depends on the business but I want to illustrate one effective use that came to my attention today.

Yesterday, a Twitter friend asked if anyone knew where to get mass-produced souvenir key chains he could brand with his logo that had a 24-hour turnaround time. A quick Google search later and I had found a company who offered such a service so I sent him a message on Twitter with the companies URL.

Today, while in the midst of many other things, I received a reply message from who else? The company I had recommended.

They obviously monitor Twitter for mentions of their url, brand and direct messages about them and respond as appropriate. Their response to me was a surprise, but it made an impression and I’m sure I’ll remember them in the future if I need swag to advertise an awesome new website (or other business venture).

Comments (2)

stu mease - Reply
September 30, 2008

there are many good uses of social media in business… unfortunately, not many are bringing these to the attention of non-social meida users… it is almost like a social media user saying why cannot you get it, it's so clear… byut sometimes people just need a little extra, special care…
stu mease - Reply
September 30, 2008

there are many good uses of social media in business… unfortunately, not many are bringing these to the attention of non-social meida users… it is almost like a social media user saying why cannot you get it, it's so clear… byut sometimes people just need a little extra, special care…