Google Trends and Elections 2008

SEO metric chartThere are many different metrics tools out there in the wider web for measuring traffic trends, but one of the more recent (and also free) has been Google Trends for search and Google Trends for websites. The use of web metrics for predicting the outcome of popular elections is by no means original to me, but it's worth writing again to explore the current scenario. One important thing to keep in mind about Google Trends and other web traffic estimators is these numbers have been normalized, which is to say they do not represent specific numbers but "the division of multiple sets of data by a common variable...allowing underlying characteristics of the data to be compared" [credit].  That is why they're called "trends" and not actual "statistics".  

    • Marty has been an active search marketing professional for over 12 years. He has consulted with the Fortune 100 and Fortune 500 as well as medium to small B2B and B2c businesses, governments and higher ed.