It was also a great opportunity to connect and network with other search engine professionals from around the world.  There were in-house SEO experts from companies like Microsoft and Best Buy and from as far away as Germany, England and New Zealand.  The broad array of experience and knowledge at the seminar became exceptionally apparent during the excellent question and answer session (see image on right).

Day 1 topics

• Elite website architecture
• Thinking like a search engineer
• Spam detection and false positives
• Global search trends
• Sitemaps and webmaster tools
• Crawlability
• Legal issues

Day 2 topics

• Reputation management
• Social networks for SEO
• Opportunities/pitfalls of link buying
• Enterprise link building
• Vertical search inclusion
• Future of search engines

This fantastic conference featured expert SEO speakers from around the world including Danny Sullivan, Rand Fishkin, Stephan Spencer, Rebecca Kelley, Nick Gerner, Will Critchlow, Duncan Morris, Sarah Bird, Jeff Pollard, Jane Copland, and Seth Besmertnik.

SEOserpent believes strongly in the value of continuing education and keeping abreast of the latest trends in the search field.  New techniques evolve every week, new ideas, every day and of course the search engine algorithms change fairly frequently.  Keeping atop of all the latest requires continuous discipline and effort but the dividends our clients gain far outweights the time needed to stay afloat.