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	<title>SEOserpent &#187; Marty Martin</title>
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	<link>http://seoserpent.com</link>
	<description>A search marketing company.</description>
	<lastBuildDate>Wed, 18 Aug 2010 13:22:29 +0000</lastBuildDate>
	<language>en</language>
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		<title>WordPress Gallery Shortcode</title>
		<link>http://seoserpent.com/search-optimization/gallery-shortcode</link>
		<comments>http://seoserpent.com/search-optimization/gallery-shortcode#comments</comments>
		<pubDate>Wed, 18 Aug 2010 13:17:42 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://seoserpent.com/?p=292</guid>
		<description><![CDATA[Apparently this little gem has been around since WordPress 2.5 (and as of this writing we&#8217;re at 3.0.1) but I&#8217;m just now finding out about it. Good grief! Gallery Shortcode Tutorial So you want a fancy WordPress gallery without having to install a gallery plugin? Yes, you can do that. Easy. It&#8217;s as simple as [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently this little gem has been around since WordPress 2.5 (and as of this writing we&#8217;re at 3.0.1) but I&#8217;m just now finding out about it.  Good grief!</p>
<h3>Gallery Shortcode Tutorial</h3>
<p>So you want a fancy WordPress gallery without having to install a gallery plugin?  Yes, you can do that.  Easy.</p>
<p>It&#8217;s as simple as the following steps:</p>
<ol>
<li>Start a new post (or edit an existing post)</li>
<li>Using the &#8220;Add an image&#8221; icon next to &#8220;Upload/Insert&#8221; above the WYSIWYG editor, add the images you want to display as a gallery on your post.  This is technically attaching images to the post.</li>
<li>Wherever you want your thumbnail gallery of images to appear, add the shortcode- <code>&#91;gallery&#93;</code></li>
</ol>
<p>And that&#8217;s pretty much it!  Easy right?  I told you so!</p>
<h3>Gallery Shortcode Options</h3>
<p>The &#91;gallery&#93; shortcode also has other options available naturally if you want to customize your WordPress gallery.</p>
<p>The basic options are pretty straight forward and include- columns, id, size.</p>
<p><code>&#91;gallery columns="2"&#93;</code><br />
The columns options, as you might imagine, sets the number of columns the gallery will have.  The default is 3 if you don&#8217;t specify a value.  If you set columns to 0, row breaks will <strong>not</strong> be included in the output.</p>
<p><code>&#91;gallery id="911"&#93;</code><br />
The id option allows you to pull images from a different post.  So if your image gallery you want to display is attached to another post, rather than reupload all those images, just specify the post id of the original post and you&#8217;re in business.</p>
<p><code>&#91;gallery size="large"&#93;</code><br />
The size option allows you to choose what image size you want to use in your gallery.  The default is &#8220;thumbnail&#8221; but you can also choose- medium, large and full.  (Those sizes of course are the image sizes in your gallery that your image is resized to when you upload, except full of course, which is the original image size.)</p>
<h3>Gallery Shortcode Advanced Options</h3>
<p>There are some other advanced options as well that let you control thumbnail order, including or excluding particular images from the gallery and XHTML output.  If you&#8217;re interested in those, I recommend you check out the <a href="http://codex.wordpress.org/Gallery_Shortcode">WordPress Codex</a>.</p>
<h3>Gallery Shortcode Example</h3>
<p>I uploaded a few photos to this post myself to show how this works.  So without further ado, here&#8217;s an example of the gallery shortcode.</p>

<a href='http://seoserpent.com/search-optimization/gallery-shortcode/attachment/red-eft-1' title='Red Eft semi-aquatic stage'><img width="150" height="150" src="http://seoserpent.com/wp-content/uploads/2010/08/red-eft-1-150x150.jpg" class="attachment-thumbnail" alt="Red Eft" title="Red Eft semi-aquatic stage" /></a>
<a href='http://seoserpent.com/search-optimization/gallery-shortcode/attachment/red-eft-2' title='Red Eft'><img width="150" height="150" src="http://seoserpent.com/wp-content/uploads/2010/08/red-eft-2-150x150.jpg" class="attachment-thumbnail" alt="He&#039;s coming for you" title="Red Eft" /></a>
<a href='http://seoserpent.com/search-optimization/gallery-shortcode/attachment/red-eft-3' title='Red Eft'><img width="150" height="150" src="http://seoserpent.com/wp-content/uploads/2010/08/red-eft-3-150x150.jpg" class="attachment-thumbnail" alt="This little guy is showing off his brilliant reddish orange terrestrial colors" title="Red Eft" /></a>
<a href='http://seoserpent.com/search-optimization/gallery-shortcode/attachment/red-eft-4' title='Red Eft'><img width="150" height="150" src="http://seoserpent.com/wp-content/uploads/2010/08/red-eft-4-150x150.jpg" class="attachment-thumbnail" alt="Smile for the camera!" title="Red Eft" /></a>
<a href='http://seoserpent.com/search-optimization/gallery-shortcode/attachment/red-efts-hat' title='Red Efts'><img width="150" height="150" src="http://seoserpent.com/wp-content/uploads/2010/08/red-efts-hat-150x150.jpg" class="attachment-thumbnail" alt="A bunch of Red Efts in my hat" title="Red Efts" /></a>

<p>For the above gallery, I just used <code>&#91;gallery columns="2"&#93;</code>.</p>
<p>Hope you found this as interesting and useful as me!  And all these photos are copyrighted.  :)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WPMU Sitewide Tags &#8211; Posts don&#8217;t show up?</title>
		<link>http://seoserpent.com/search-optimization/wpmu-sitewide-tags</link>
		<comments>http://seoserpent.com/search-optimization/wpmu-sitewide-tags#comments</comments>
		<pubDate>Sat, 06 Mar 2010 01:49:35 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://seoserpent.com/?p=123</guid>
		<description><![CDATA[I&#8217;m working on a new WordPress Mu site and am using Donncha&#8217;s fantastic Sitewide Tags Plugin to pull all the posts from across my network of blogs onto one master blog for indexing features across my site. One thing I didn&#8217;t realize however was that (at the moment) it only works on posts published AFTER [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m working on a new WordPress Mu site and am using Donncha&#8217;s fantastic <a href="http://ocaoimh.ie/wordpress-mu-sitewide-tags/">Sitewide Tags Plugin</a> to pull all the posts from across my network of blogs onto one master blog for indexing features across my site.</p>
<p>One thing I didn&#8217;t realize however was that (at the moment) it only works on posts published AFTER you start using it.  If you&#8217;re like me you have 100s or 1000s or even more posts already in your network.</p>
<p>I stumbled across some code the other day that will iterate through your blogs and pull the existing posts into the new tags blog.  So <a href="http://colas.nahaboo.net/">Colas Nahaboo</a>, whoever you are, thanks for <a href="http://pastebin.com/fe375d1">this awesome bit of code</a>:</p>
<pre class="brush: php;">
$posts = $wpdb-&gt;get_col( &quot;SELECT ID FROM $wpdb-&gt;posts WHERE post_status = 'publish'&quot; );
if ( !empty($posts) ) {
    foreach ( $posts as $post ) {
        if($post != 1 &amp;&amp; $post != 2)
            sitewide_tags_post($post, get_post($post));
    }
}
</pre>
<p>The easy thing to do, is using the <a href="http://plugins.paidtoblog.com/wpmu-power-tools/">WPMU Power Tools plug-in</a>,  from Brian Freeman, run the above query exactly as it is across all blogs and within a few seconds all of your posts will be pulled in.  Easy!</p>
<p>Thanks to <a href="http://wpmututorials.com/">Andrea</a> and <a href="http://ocaoimh.ie/">Donncha</a> for tips over the past few days, I always appreciate the help.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WPMU Site-wide Breadcrumbs</title>
		<link>http://seoserpent.com/search-optimization/wpmu-sitewide-breadcrumbs</link>
		<comments>http://seoserpent.com/search-optimization/wpmu-sitewide-breadcrumbs#comments</comments>
		<pubDate>Tue, 23 Feb 2010 16:05:03 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://seoserpent.com/?p=119</guid>
		<description><![CDATA[Kudos to Dimox for a great non-plugin WordPress function for creating breadcrumbs. For someone like me though, who is implementing a WordPress Mu site using &#8220;blogs&#8221; as content sections instead of the traditional community of blogs, I&#8217;d like to be able to have breadcrumbs that go more like this- Home (root uri) » Blog Home [...]]]></description>
			<content:encoded><![CDATA[<p>Kudos to Dimox for a great non-plugin <a href="http://dimox.net/wordpress-breadcrumbs-without-a-plugin/">WordPress function for creating breadcrumbs</a>.</p>
<p>For someone like me though, who is implementing a WordPress Mu site using &#8220;blogs&#8221; as content sections instead of the traditional community of blogs, I&#8217;d like to be able to have breadcrumbs that go more like this-</p>
<p>Home (root uri) » Blog Home (blog uri) » normal breadcrumbs</p>
<p>To accomplish this, I just made a few modifications to Dimox&#8217;s code and with the power of WordPress, Shazam!, it was done.</p>
<p>Here&#8217;s the chunk of code I added/modified (note, this code goes in your themes&#8217; functions.php file):</p>
<pre class="brush: php;">
// change the value of $home to your site's root URI (first level in the breadcrumbs)
$home = 'http://foo.com/';

// add two new variables for your blog info (second level in the breadcrumbs)

$blogURI = get_bloginfo('url');
$blogName = get_bloginfo('name');

// directly above the first line of code below in the original source, add the second row that references the new vars you've created  (for good measure I also nofollowed the home URI)

echo '&lt;a href=&quot;' . $home . '&quot; rel=&quot;nofollow&quot;&gt;' . $name . '&lt;/a&gt; ' . $delimiter . ' ';
/* if blog is home blog, don't display the blog name */
if ($blog_id != 1) {	echo '&lt;a href=&quot;' . $blogURI . '&quot;&gt;' . $blogName . '&lt;/a&gt; ' . $delimiter . ' '; }
</pre>
<p>And that&#8217;s it, now just do everything else as Dimox suggests on his site.</p>
<p>Enjoy!</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Events Manager Plugin &#8211; Hack to display events by categories</title>
		<link>http://seoserpent.com/search-optimization/events-manager-plugin</link>
		<comments>http://seoserpent.com/search-optimization/events-manager-plugin#comments</comments>
		<pubDate>Mon, 15 Feb 2010 21:37:14 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://seoserpent.com/?p=113</guid>
		<description><![CDATA[I have a client who uses the Events Manager plugin by Davide Benini and Marcus Skyes to manage events on their site. Unfortunately, the plug-in doesn&#8217;t let you display events by category (which is weird, otherwise, why have the categories?) but anyway, I wrote/hacked together a custom function and WordPress shortcode today to display the [...]]]></description>
			<content:encoded><![CDATA[<p>I have a client who uses the <a href="http://davidebenini.it/wordpress-plugins/events-manager/">Events Manager plugin</a> by Davide Benini and Marcus Skyes to <a href="http://wordpress.org/extend/plugins/events-manager/">manage events</a> on their site.</p>
<p>Unfortunately, the plug-in doesn&#8217;t let you display events by category (which is weird, otherwise, why have the categories?) but anyway, I wrote/hacked together a custom function and WordPress shortcode today to display the events by category.</p>
<p>Now, I know there are going to be the naysayers who say &#8220;This code isn&#8217;t very pretty&#8221;.  Yeah, well maybe not but it works.  And if you can improve on it, DO!  I&#8217;m totally open to it.  For instance, the edit I did makes more than one query to the DB which isn&#8217;t optimal.</p>
<p>Okay, so without further ado, here it is.  Open up the file in your events-manager/ folder called &#8216;marcus-extras.php&#8217;.  Around line 264 you&#8217;ll find a function called dbem_get_category().  I added my custom function and shortcode right below it :</p>
<pre class="brush: php;">
define('DBEM_EVENTS_TBNAME', 'dbem_events');
</pre>
<p>And then:</p>
<pre class="brush: php;">
function dbem_display_categories() {
	global $wpdb;
	$categories_table = $wpdb-&gt;prefix.DBEM_CATEGORIES_TBNAME;
	$events_table = $wpdb-&gt;prefix.DBEM_EVENTS_TBNAME;
	$sql_categories = mysql_query(&quot;SELECT * FROM $categories_table ORDER BY category_id&quot;);
	while($category = mysql_fetch_assoc($sql_categories)) {
		extract($category);
		$events = mysql_query(&quot;SELECT * FROM $events_table WHERE event_category_id = '&quot;.mysql_real_escape_string($category_id).&quot;' ORDER BY event_start_date ASC&quot;);
		$category_list .= &quot;&lt;div class=\&quot;event\&quot;&gt;&quot;;
		$category_list .= &quot;&lt;h2&gt;$category_name&lt;/h2&gt;&quot;;
		while($event = mysql_fetch_assoc($events)) {
			extract($event);
			$start_date = date('m/d/Y',strtotime($event_start_date));
			$end_date = date('m/d/Y',strtotime($event_end_date));
			$category_list .= &quot;&lt;li&gt;Event: &lt;strong&gt;&lt;a href=\&quot;http://www.wilderness-adventure.com/camp-dates/?event_id=$event_id\&quot; title=\&quot;$event_name\&quot;&gt;$event_name&lt;/a&gt;&lt;/strong&gt;
					&lt;ul&gt;
						&lt;li&gt;Dates: $start_date - $end_date&lt;/li&gt;
					&lt;/ul&gt;&lt;/li&gt;&quot;;
		}
		$category_list .= &quot;&lt;/div&gt;&quot;;
	}
	echo $category_list;
}
add_shortcode('dbem_events_by_category', 'dbem_display_categories');
</pre>
<p>The shortcode is &#8211; [dbem_events_by_category] and you can just insert it into your post or page whereever you want it to go.</p>
<p>By default it outputs ALL events under ALL categories but you could hack it up pretty easily to only display one category, etc.  I may do that later if enough people ask for it but it&#8217;s not what I needed so, didn&#8217;t get done.  :)</p>
<p>Hope this helps some folks.  Let me know if you have any questions!</p>
]]></content:encoded>
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		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Follow Friday Test</title>
		<link>http://seoserpent.com/search-optimization/follow-friday-test</link>
		<comments>http://seoserpent.com/search-optimization/follow-friday-test#comments</comments>
		<pubDate>Fri, 26 Jun 2009 14:27:17 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://www.seoserpent.com/?p=103</guid>
		<description><![CDATA[Here is a list of people to follow on follow friday from people that i follow and who also follow me. Tired of those laundry lists? These are recommendations, not just retweets&#8230; Here were the instructions: Come up with a list of people you recommend for follow friday. Make a list of people you really [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a list of people to follow on follow friday from people that i follow and who also follow me.</p>
<p>Tired of those laundry lists? These are recommendations, not just retweets&#8230;</p>
<p>Here were the instructions:</p>
<p>Come up with a list of people you recommend for follow friday. Make a list of people you really interact with and a short blurb about why u follow them. 140 chars per description max.</p>
<p><strong><a href="http://www.twitter.com/mosquitohawk">@mosquitohawk</a> #followfriday</strong></p>
<p>#1<br />
I follow <a href="http://www.twitter.com/ravenjon">@RavenJon</a> because he has an awesome SEO toolset (@RavenTools) &amp; is an all around nice guy with sharp spidy sense.</p>
<p>#2<br />
I follow the hip <a href="http://www.twitter.com/joannalord">@JoannaLord</a> because she&#8217;s witty, has great taste in music &amp; is a great contributor of social media &amp; search knowledge.</p>
<p>#3<br />
I follow the brilliant <a href="http://www.twitter.com/steveplunkett">@steveplunkett</a> because when he talks SEO tactics, you better be taking notes. Where does he get those great tidbits?</p>
<p>#4<br />
I follow <a href="http://www.twitter.com/jrcornthwait">@jrcornthwait</a> &#8211; He&#8217;s king in the land of HTML emails (&amp; has good taste in food, design &amp; isn&#8217;t afraid to call it like he sees it).</p>
<p>#5<br />
I follow <a href="http://www.twitter.com/carondelet">@carondelet</a> of the Brute Squad because there&#8217;s always something to be said for someone who can exchange obscure movie lines w/ you.</p>
<p>#6<br />
I follow <a href="http://www.twitter.com/lookadoo">@lookadoo</a> because she cares. I also can&#8217;t wait to meet her in person at some future conference. Smart, motivated &amp; entrepreneurial.</p>
<p>#7<br />
I follow the ever-present <a href="http://www.twitter.com/shanatweeting">@ShanaTweeting</a> because she&#8217;s a social media guru and always has good insights, blog posts and thoughts to share.</p>
<p><strong><a href="http://www.twitter.com/steveplunkett">@steveplunkett</a> #followfriday</strong></p>
<p>I follow @kimsherrell because she is an intelligent person who adds value to your twitter stream.</p>
<p>I follow @cyandle because he is my twitter homie.. #seo #ppc</p>
<p>I follow @zerbetron because she&#8217;s got that Boom Boom Pow and she is a fellow webmaster chair dancer.</p>
<p>I follow @melyssatweeting because she has a good brain.</p>
<p>I follow @jackleblond because he&#8217;s a good man, no b.s. yet open minded, good sense of humor and sometimes he even posts some cool recipes.</p>
<p>I follow @mandaotto because she is real and smart, and an amazing artist.</p>
<p>I follow @martinbowling because he has a great sense of humor, he&#8217;s quite intelligent and crafty.</p>
<p>I follow @lookadoo because she is a great friend, a good voice of reason and wisdom.</p>
<p>I follow @mosquitohawk because he has a good sense of humor and an interesting viewpoint.</p>
<p>I follow @dannysullivan because he is the walter cronkite of SEO.</p>
<p>I follow @blueyedmuse because she is smart, funny and tweets good stuff.</p>
<p><strong><a href="http://www.twitter.com/zerbetron">@zerbetron</a> #followfriday</strong></p>
<p>#followfriday For the best in geekery &amp; nerddom, I recommend @geekgirldvia. She&#8217;s smart, funny, &amp; knows enough about BSG to be dangerous!</p>
<p>#followfriday A nerd in search of love? Worry not! @geeksdreamgirl helps nerds &amp; geeks find their perfect match. Super nice and lots of fun</p>
<p>Interested in SEO &amp; Social Media? Follow @cyandle. Great guy and he&#8217;s always got fun and exciting things to say. He rocks! #followfriday</p>
<p>If you do SEO, &amp; you&#8217;re not following @steveplunkett, you should get your head checked! He&#8217;s an SEO Jedi Master. #followfriday</p>
<p>@MichelleRobbins is a SEO smarty-pants, BSG nerd, super smart cookie &amp; all around nice gal. I love her tweets &amp; you will too! #followfriday</p>
<p><strong><a href="http://www.twitter.com/lookadoo">@lookadoo</a> #followfriday</strong></p>
<p>Learn all you need about Online Reputation Management &amp; best practices in online marketing from @andybeal. His training classes kick it!</p>
<p>Get blogging, WordPress, SEO &amp; many tech tips from @DazzlinDonna. Donna&#8217;s stream is like tapping into a business marketing coach!</p>
<p>Just received my autographed copy of &#8220;What Success Takes&#8221; by @garrettpierson! I had the honor of reviewing his book, changed my approach!</p>
<p>I am in debt to @pageoneresults for 2 hours of his SEO consulting time! I&#8217;m wiser &amp; now broke! &#8220;Web Standards&#8221; should be his middle name.</p>
<p>Friendship &amp; geekship combined, @professor is the genius behind @Blogsville. Don&#8217;t miss out on this blogging lineup!</p>
<p>@GlobalFusion is more than a specialist in Spanish SEO, he&#8217;s a thought leader. Admire his wisdom, approach &amp; ethics in SEO.</p>
<p>I&#8217;ve learned a lot about using Social Meda sites from @BrentCsutoras. He knows the insides of StumbleUpon, Reddit, Digg! Add SEO, too!</p>
<p>The Social Media Queen is @TheNanny612! Don&#8217;t tell, but I have a #girlcrush on her!</p>
<p>Obsessed w/the science of search, @SEOdojo speaks to SEO geeks &amp; wannabe-gurus! Reading his newsletter is on my TO DO list!</p>
<p>One of the youngest &amp; earliest prodigies I&#8217;ve followed is @PluginID. He knows how to make money blogging &amp; will show you how, too!</p>
<p>I started reading Barbara Rozgonyi @wiredprworks before Twitter. She&#8217;s become a friend and PR mentor!</p>
<p>If I had children, I would homeschool using Montessori lessons by @loribourne. I met her on SEOmoz &amp; the friendship optimized from there!</p>
<p>Forget music! I tune in to the latest in search marketing on @WebmasterRadio @BrascoAtWMR is more than a radio genius! &lt;3&gt;</p>
<p>Get the latest analysis in search from @BruceClayInc by listening to @SEMSynergy every Wed! They translate SEO into understandable tidbits.</p>
<p>@Remarkablogger shares blogging, tech &amp; SEO tips. His insights convinced me to learn Thesis, so here I am with a new theme to learn!</p>
<p><strong><a href="http://www.twitter.com/martinbowling">@martinbowling</a> #followfriday</strong></p>
<p>@oilman cause he always has some wild adventure</p>
<p>@persianwiki providing a great look at what&#8217;s really happening on the streets of iran</p>
<p>@oncee IT Manager in Charleston, WV always tweets awesomely helpful info</p>
<p>@jordankasteler has awesome insight to using social media in creative and new ways</p>
<p>@davesnyder it&#8217;s BIG DAVE nuff said :)</p>
<p>@rfr an incredible gifted designer, he &lt;3&#8242;s&gt;</p>
<p><strong><a href="http://www.twitter.com/mandaotto">@mandaotto</a> #followfriday</strong></p>
<p>@graywolf<br />
a great go-to for all things seo</p>
<p>@tonyadam<br />
all around great yahoo guy</p>
<p>@cshel<br />
another very smart seo gal</p>
<p>@shanatweeting<br />
great social media expert</p>
<p>@melyssatweeting #followfriday</p>
<p>@VegasWill<br />
A great follow. Tweets all signal and no noise.</p>
<p>@FoundByPat<br />
Super Dad. Really relevant tweets. Exceptional wit.</p>
<p>@StevePlunkett<br />
Everything’s bigger in Texas – including his brain and the strength of his tweets – fun follow.</p>
<p><strong><a href="http://www.twitter.com/cyandle">@cyandle</a> #followfriday</strong></p>
<p>@sspencer &#8211; his presentations always provide so much information for the audience&#8230;</p>
<p>@rustybrick &#8211; one of the top bloggers in the IM industry..</p>
<p>@dannysullivan &#8211; the father of seo; and always keeps his tweeple up-to-date..</p>
<p>@copyblogger &#8211; one of the top bloggers in the IM industry..</p>
<p>@oilman &#8211; always willing to help out other when it comes to learning new IM stuff i.e. paid links..</p>
<p>@StoneyD &#8211; always provides in depth posts regarding IM checklists..</p>
<p>@katemorris &#8211; great at PPC&#8230;</p>
<p>@yoast &#8211; always on top with his wordpress plugins..</p>
<p>@TheMadHat &#8211; can make a mean bacon explosion..</p>
<p>@streko &#8211; king of the porkroll..</p>
<p>@melanienathan &#8211; she knows her linkbuilding..</p>
<p>@davidmihm &#8211; great at teaching us local search..</p>
<p>@theGypsy &#8211; great at keeping us up-to-date on patent info..</p>
<p>@shanatweeting &#8211; even though she&#8217;s a mega phillies fan you can tolerate her.. :)</p>
<p>@professor &#8211; great at development work..</p>
<p>@davesnyder &#8211; knows his social media&#8230;and likes to cuddle from what i hear..</p>
<p>@graywolf &#8211; if i need a mean cake he could do it..</p>
<p>@Pamela_Lund &#8211; if you need custom USB flash drives she can hook u up..</p>
<p>@sugarrae &#8211; knows her affilaite marketing stuff..</p>
<p>@BrentCsutoras &#8211; knows his social media&#8230;</p>
<p>@andybeal &#8211; great online reputation mgt expert..</p>
<p>@brianchappell &#8211; knows his social media &amp; online reputation mgt..</p>
<p>@yummyman &#8211; great at teaching us local search..</p>
<p>@lookadoo &#8211; a great all around person to follow..</p>
<p>@pearsonified &#8211; thesis king..</p>
<p>@bbille &#8211; always willing to help a brother out..</p>
<p>@pageoneresults &#8211; sphinn&#8217;s worst nightmare..</p>
<p>@JoannaLord &#8211; knows her PPC..</p>
<p>@wiep &#8211; master link baiter..</p>
<p>@GymJunkies &#8211; can pump u up..</p>
<p>@steveplunkett &#8211; mad IM scientist..</p>
<p>@martinbowling &#8211; great at development work..</p>
<p>@SmokinManBBQ &#8211; it always tastes better when the smokinman&#8217; cooks it..</p>
<p>@itcn &#8211; can develop some great stuff..</p>
<p>@styletime &#8211; great at designs and wordpress..</p>
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		<title>Official Cool Guy of the Day award</title>
		<link>http://seoserpent.com/search-optimization/cool-guy-of-the-day</link>
		<comments>http://seoserpent.com/search-optimization/cool-guy-of-the-day#comments</comments>
		<pubDate>Tue, 28 Oct 2008 14:58:14 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://www.seoserpent.com/?p=101</guid>
		<description><![CDATA[So I have been honored with the distinction of &#8220;Cool Guy of the Day&#8221; from the ever-so-friendly and über-cool Brandy Eddings and cohorts. What do you need to win this award?  My suggestion: an unusually strong grasp of obscure modern, 80s and 90s trivia and info.  Knowing who this guy is helps too. Also, special [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.brandyeddings.com/blogs/official-cool-guy/"><img src="http://www.brandyeddings.com/coolguy/coolguy.jpg" alt="Cool Guy of the Day" width="100" height="100" align="left" /></a>So I have been honored with the distinction of &#8220;<a href="http://twitter.com/eddings/status/978948558" target="_blank">Cool Guy of the Day</a>&#8221; from the ever-so-friendly and über-cool <a title="Dallas Texas SEO" href="http://www.brandyeddings.com/">Brandy Eddings</a> and cohorts.</p>
<p>What do you need to win this award?  My suggestion: an unusually strong grasp of obscure modern, 80s and 90s trivia and info.  Knowing who <a rel="nofollow" href="http://www.photo-browser.com/photo/Ciako/photo/Slimer.jpg" target="_blank">this guy</a> is helps too.</p>
<p>Also, special thanks and props to <a href="http://twitter.com/MandaOtto/status/977386838">Zule</a> and the <a href="http://twitter.com/MandaOtto/status/977421393">Keymaster</a> (<a href="http://twitter.com/eddings/status/978932998" target="_blank">split personality</a> is rampant in Dallas lately) for <a href="http://twitter.com/MandaOtto/status/977411272" target="_blank">their vote</a> as well.</p>
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		<title>Just because you can&#8230;</title>
		<link>http://seoserpent.com/search-optimization/just-because-you-can</link>
		<comments>http://seoserpent.com/search-optimization/just-because-you-can#comments</comments>
		<pubDate>Fri, 17 Oct 2008 20:01:59 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://www.seoserpent.com/?p=97</guid>
		<description><![CDATA[I have a good example today of &#8220;just because you can, doesn&#8217;t mean you should&#8221;. A lot of website developers and owners understand enough about search optimization to know incoming links to your site can be a very important part of your overall strategy.  What many don&#8217;t understand though is it does matter where those [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.seoserpent.com/wp-content/uploads/2008/10/this-space-for-rent.png" alt="This space for rent" align="left" />I have a good example today of &#8220;just because you can, doesn&#8217;t mean you should&#8221;.</p>
<p>A lot of website developers and owners understand enough about <a title="Search engine optimization" href="http://www.seoserpent.com/">search optimization</a> to know incoming links to your site can be a very important part of your overall strategy.  What many don&#8217;t understand though is it does matter where those links come from.</p>
<p>Here&#8217;s a great example of search engine link spam-<a rel="nofollow" href="http://www.hookah-smoking.com/dir/directory.html">http://www.hookah-smoking.com/dir/directory.html</a>.</p>
<p>If you visit this website, you&#8217;ll see it has everything to do with smoking the <a title="Hookah" rel="nofollow" href="http://en.wikipedia.org/wiki/Hookah" target="_blank">hookah</a>.  If you scroll down the page, what you&#8217;ll find is a spammy list of &#8220;link trades&#8221; from sites like LiveSouth.com.  The aforementioned website advertises luxury real estate&#8230;to quote a co-worker, &#8220;&#8230;there&#8217;s quality traffic for you, nothing pre-qualifies a luxury home buyer like a little hookah smoking addiction.&#8221;</p>
<p>Folks, when you&#8217;re out there trading links, buying links or whatever techniques you use in acquiring links to your site, for goodness sake keep it relevant.  The search engines aren&#8217;t going to award you for spamminess and it&#8217;s no service to your own visitors either.</p>
<p>And if you&#8217;re looking for  <a href="http://SEOCertification.com/" title="Certified SEO Directory">certified SEOs</a>, you should start your search here: <a href="http://SEOCertification.com/" title="Official SEO Certification">SEO Certification</a>.</p>
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		<title>I can has Zi.ma?!</title>
		<link>http://seoserpent.com/search-optimization/i-can-has-zima</link>
		<comments>http://seoserpent.com/search-optimization/i-can-has-zima#comments</comments>
		<pubDate>Thu, 02 Oct 2008 21:17:32 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://www.seoserpent.com/?p=86</guid>
		<description><![CDATA[Here&#8217;s entry #1 for the Scary SEO contest- Here&#8217;s entry #2 for the Scary SEO contest (click image for bigger version)- Inspiration for #1 came from LOLcatz of course and #2 from here and here .]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s entry #1 for the <a title="Martin Bowling's Scary SEO contest" href="http://martinbowling.com/post/Scared-Clear-or-Using-The-Zima-Meme-to-Get-Your-Ass-to-Scary-SEO.aspx" target="_blank">Scary SEO contest</a>-</p>
<p style="text-align: center;"><a href="http://www.seoserpent.com/wp-content/uploads/2008/10/martin-bowling-can-has-zima.jpg"><img class="aligncenter size-full wp-image-87" title="Martin Bowling loves Zi.ma" src="http://www.seoserpent.com/wp-content/uploads/2008/10/martin-bowling-can-has-zima.jpg" alt="Martin Bowling can has Zi.ma?!" width="500" height="682" /></a></p>
<p>Here&#8217;s entry #2 for the <a title="Martin Bowling's Scary SEO contest" href="http://martinbowling.com/post/Scared-Clear-or-Using-The-Zima-Meme-to-Get-Your-Ass-to-Scary-SEO.aspx" target="_blank">Scary SEO contest</a> (click image for bigger version)-</p>
<p style="text-align: center;"><a href="http://www.seoserpent.com/wp-content/uploads/2008/10/martin-bowling-juggernaut.jpg"><img class="aligncenter size-full wp-image-89" title="Martin Bowling as the Juggernaut" src="http://www.seoserpent.com/wp-content/uploads/2008/10/martin-bowling-juggernaut.jpg" alt="" width="500" height="429" /></a></p>
<p>Inspiration for #1 came from LOLcatz of course and #2 from <a rel="nofollow" href="http://www.youtube.com/watch?v=zgAPFKDL6Sg">here</a> and <a rel="nofollow" href="http://www.despair.com/">here</a> .</p>
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		<title>Google Trends and Elections 2008</title>
		<link>http://seoserpent.com/search-optimization/google-trends-elections</link>
		<comments>http://seoserpent.com/search-optimization/google-trends-elections#comments</comments>
		<pubDate>Wed, 01 Oct 2008 15:14:46 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://www.seoserpent.com/?p=66</guid>
		<description><![CDATA[There are many different metrics tools out there in the wider web for measuring traffic trends, but one of the more recent (and also free) has been Google Trends for search and Google Trends for websites. The use of web metrics for predicting the outcome of popular elections is by no means original to me, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.seoserpent.com/wp-content/uploads/2008/10/metric-chart.jpg" alt="SEO metric chart" align="right" />There are many different metrics tools out there in the wider web for measuring traffic trends, but one of the more recent (and also free) has been <a title="Google Trends for search terms" rel="nofollow" href="http://www.google.com/trends" target="_blank">Google Trends for search</a> and <a title="Google Trends for websites" rel="nofollow" href="http://trends.google.com/websites" target="_blank">Google Trends for websites</a>. The use of web metrics for predicting the outcome of popular elections is by no means original to me, but it&#8217;s worth writing again to explore the current scenario.</p>
<p>One important thing to keep in mind about Google Trends and other web traffic estimators is these numbers have been normalized, which is to say they do not represent specific numbers but &#8220;the division of multiple sets of data by a common variable&#8230;allowing underlying characteristics of the data to be compared&#8221; <small>[<a title="Normalization definition" rel="nofollow" href="http://en.wikipedia.org/wiki/Normalization_(statistics)" target="_blank">credit</a>]</small>.  That is why they&#8217;re called &#8220;trends&#8221; and not actual &#8220;statistics&#8221;.</p>
<p><span id="more-66"></span></p>
<p>I was inspired to write this piece by <a rel="nofollow" href="http://twitter.com/jcoronella">John Coronella</a>&#8216;s <em><a href="http://www.onlinemarketer.com/2008/09/google-trends-and-economic-turmoil/">Google Trends and the Current Economic Turmoil</a></em> where he compares search metrics for the phrase &#8220;<a title="Trend: How to file bankruptcy" rel="nofollow" href="http://www.google.com/trends?q=how+to+file+bankruptcy&amp;date=ytd&amp;geo=US&amp;ctab=0&amp;sort=0&amp;sa=N" target="_blank">how to file bankruptcy</a>&#8221; and notes the gradual increase over the past 3 years but in particular the dramatic increase around the bail out announcements this September.  There are so many interesting things to compare, for example, who has the most popular search of vice presidential candidate?</p>
<p>According to Google Trends, it looks like <a rel="nofollow" href="http://www.google.com/trends?q=sarah+palin%2C+joe+biden" target="_blank">Sarah Palin is getting way more traffic than Joe Biden</a> over the last couple of months.  But when you compare Barack Obama with John McCain for president, the trends show us something different.  Barack Obama has held a consistent lead for several months but currently <a title="Trends: Barack Obama vs. John McCain" rel="nofollow" href="http://www.google.com/trends?q=barack+obama,+john+mccain&amp;date=ytd&amp;geo=all&amp;ctab=0&amp;sort=0&amp;sa=N" target="_blank">John McCain has caught up and is only slightly behind in web popularity</a>.  Google has dedicated a <a title="Google Trends 2008 Election" href="http://www.google.com/intl/en/trends/elections/" target="_blank" rel="nofollow">special page to trends around the 2008 elections</a>.  It&#8217;s really pretty interesting, so take a look.</p>
<p><img class="aligncenter size-full wp-image-75" title="John McCain &amp; Barack Obama web metrics" src="http://www.seoserpent.com/wp-content/uploads/2008/10/barack-obama-john-mccain-graph.jpg" alt="" width="500" height="242" /></p>
<p>You can see how accurately Google Trends has predicted election outcomes in the past by viewing the results below.</p>
<p>2004: <a title="Trends: George W. Bush vs. John Kerry" rel="nofollow" href="http://www.google.com/trends?q=george+bush%2C+john+kerry&amp;ctab=0&amp;geo=US&amp;geor=all&amp;date=2004&amp;sort=0" target="_blank">George W. Bush vs. John Kerry</a> (Kerry ahead early on but Bush takes lead in November 2004)<br />
2006: <a title="Trend: George Allen vs. Jim Webb" rel="nofollow" href="http://www.google.com/trends?q=george+allen%2C+jim+webb&amp;ctab=0&amp;geo=US&amp;geor=usa.va&amp;date=2006&amp;sort=1" target="_blank">George Allen vs. Jim Webb</a> (Senate seat for Virginia)<br />
2006: <a title="Trends: Schwarzenegger vs. Angelides" href="http://www.google.com/trends?q=Arnold+Schwarzenegger%2C+Phil+Angelides&amp;ctab=325504648&amp;geo=US&amp;geor=usa.ca&amp;date=2006" target="_blank">Arnold Schwarzenegger vs. Phil Angelides</a> (Governor for California)</p>
<p>There are a lot of other web metric applications out there, a few I&#8217;ll list for you below.  Some are free, some are subscription-based or a mix.</p>
<ul>
<li><a title="Google Trends" rel="nofollow" href="http://www.google.com/trends" target="_blank">Google Trends</a></li>
<li><a title="Hitwise" rel="nofollow" href="http://www.hitwise.com/" target="_blank">Hitwise</a></li>
<li><a title="Compete" rel="nofollow" href="http://www.compete.com/" target="_blank">Compete</a></li>
<li><a title="Alexa" rel="nofollow" href="http://www.alexa.com" target="_blank">Alexa</a></li>
</ul>
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		<title>Effective use of social media for a business</title>
		<link>http://seoserpent.com/search-optimization/social-media-for-business</link>
		<comments>http://seoserpent.com/search-optimization/social-media-for-business#comments</comments>
		<pubDate>Tue, 30 Sep 2008 14:59:32 +0000</pubDate>
		<dc:creator>Marty Martin</dc:creator>
		
		<guid isPermaLink="false">http://www.seoserpent.com/?p=55</guid>
		<description><![CDATA[Businesses often ask us how to effectively use social media to promote themselves.  So much depends on the business but I want to illustrate one effective use that came to my attention today. Yesterday, a Twitter friend asked if anyone knew where to get mass-produced souvenir key chains he could brand with his logo that [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.seoserpent.com/wp-content/uploads/2008/09/coins.jpg" alt="coins" align="right" />Businesses often ask us how to effectively use social media to promote themselves.  So much depends on the business but I want to illustrate one effective use that came to my attention today.</p>
<p>Yesterday, a Twitter friend asked if anyone knew where to get mass-produced souvenir key chains he could brand with his logo that had a 24-hour turnaround time.  A quick Google search later and I had found a company who offered such a service so I sent him a message on Twitter with the companies URL.</p>
<p>Today, while in the midst of many other things, I received a reply message from who else?  The <a href="http://www.trypromotionalproducts.com/">company I had recommended</a>.</p>
<p><span id="more-55"></span></p>
<p><a href="http://twitter.com/try4imprint/statuses/940591478" target="_blank" rel="nofollow"><img class="size-full wp-image-56" title="twitter-try4imprint" src="http://www.seoserpent.com/wp-content/uploads/2008/09/twitter-try4imprint.jpg" alt="Twitter reply from @try4imprint" width="500" height="98" /></a></p>
<p>They obviously monitor Twitter for mentions of their url, brand and direct messages about them and respond as appropriate.  <a rel="nofollow" href="http://twitter.com/try4imprint/statuses/940591478">Their response to me</a> was a surprise, but it made an impression and I&#8217;m sure I&#8217;ll remember them in the future if I need swag to advertise an awesome new website (or other business venture).</p>
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